Creating Outstanding Brand with High Ambition

Chief Executive Officer’s Message

Distinguished friends and business partners of Xidelang,

     Hello, everyone!

    Since its inception in 1993, Xidelang Holdings Ltd. has been making continuous efforts to create more value for the customers, Company, employees and society, adhering to the management philosophy of “Creating Outstanding Brand with High Ambition”.

     Through almost two decades of innovation and growth, we have gradually become one of the leading large-scale comprehensive brands of fashion and leisure in China. Herein, in the name of CEO and Executive Director of Xidelang Holdings Ltd., I would like to express my sincere gratitude to all the distributors and agents around the country, our friends from all walks of life and our customers. It is your consistent concern, support and aid which offer a land for the growth of Xidelang. On this land, Xidelang has written one and another successful chapter.

     The past 20 years witnessed the success and honors of Xidelang and the gradual increase of its strength while finding its way into the society. Facing the future, we will start a new journey with faith, pursuit and dedication to strive for higher ideal and goal.

     We are aware of that innovation is the source of company development and the essential element for a company growth in the knowledge-based time. In such a new economic era full of passion and challenges, Xidelang as a listed company in Malaysia shoulders a mission of extraordinary meaning. Confronted with opportunities and challenges, Xidelang continues to insist on the grand vision of “building a leading brand of fashion and leisure in China” with the consistent passion and vitality of starting business and the undaunted and indomitable spirit of struggling.

Executive Director /CEO of Xidelang Holdings Ltd.
Ding Pengpeng