•In 1993,XIDELANG established in JinJiang(CHINA SHOES CITY) and became the markets leader of China sports casual field.

•In 1997, XIDELANG sucessfully explore overseas markets and opened 4 branches in USA and firstly made the international develop strategy for China casual sports brand.

•In 2006,XIDELANG Brand integrate the domestic and foreign resources, and made efforts to improve market access so that strengthen the terminal building. Now, with the successful implementation of the 100 monopoly plans, of which rapidly increase the brand's market share;

•In 2007, XIDELANG brand did cooperation with Zhang Jie(a famous signer) who became the spokesperson to have a comprehensive campaign to create personalized fashion brand. In the mean while, we also did coopration with CCTV, Hunan TV and other satellite channels so as to further improve the brand image of the personality shaping and perfect market across the country to elevate brand awareness.

•In 2008, XIDELANG made its own features and came up with the new advertisement sentence of “I can make a gleaming world” and largelyl focus on shiny culture. Moreover, emphasise on personality and upheld confidence,livity and healthy living attitude, which wholly promote brand inner culture and meaning.

•In 2009, XIDELANG brand proposed a "four extension" rules, that is expand markets, strenghten sales channel, enlarge the manufacture and promote the sales amount. What’s more, we continue to increase investment in the terminal building so that further promote sales and open new situation for XIDELANG.